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We need not tell you of the challenges facing today’s
retailer. Whether because of the immense buying power of
predatory chain stores and hypermarketers or the whims
of the pricing analysts at major oil companies, a traditional
branded distributor often seems unable to compete.
Traditional advantages won by brand loyalty increasingly
are being eroded by one concern -- pricing. The major brand
logo that may have attracted customers for decades is beginning
to feel more and more like a bulls-eye for hypermarketers
and big box retailers.
Fortunately as independent distributors,
we have a choice. If you cannot compete with your major
branded pricing, allow us to offer a compelling solution:
Liberty. Liberty Petroleum’s model for success is to procure supply
agreements that are based on the present fair market price
for fuel, as established by a clearly defined formula – not
what a major oil company feels like charging you today.
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