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FOX 5 MONEY: Gas Zone Pricing

Liberty: Same Quality, Better Price.

Crude oil, taxes, refining costs, and distribution all play a part in the price you pay at the pump. However, there's an oil company secret that can cause big price swings -- even on the same street! Fox 5 Money reporter Melanie Alnwick sheds some light on 'zone pricing'.

Click here to watch the video as reported on Fox 5.

 Liberty Gas Pricing Video
Liberty Looking to Expand Brand Presence
Liberty Petroleum is back on an expansion track, after a bit of a rough 2005-2006 period that followed Hurricanes Katrina and Rita and some admittedly tough supplier renegotiations. And the jobber-owned company is pitching a package of merchant fees for marketers that top major oil companies.

For example, rates available to those with the Liberty brand are simply a 5cts transaction fee, plus the applicable interchange charge.
For Visa and MasterCard, that works out to an average 1.65% plus 5cts; with Amex at 3.25% plus the nickel. For Wright Express, the fee is 5cts plus the 3.5% WEX charge, and for Voyager, it's 5cts plus 3.4% interchange. PIN debitcards are priced at 8.25cts plus the various debit network fees.

While Liberty's 300+ locations are most highly concentrated on the U.S. East and Gulf Coasts, the company's geographic footprint now extends as far west as Kansas with ongoing negotiations with distributors in Louisiana, Tennessee and Montana. The company hired longtime multistate marketing exec John Patrick last year to push the latest expansion as well as work on supply contracts for about thirty racks.
  
All Liberty dealers are sold on a cost-plus basis, with supply from 10 companies, and include simple rack purchases as well as formulae deals tied to spot references. One carrot for prospective Liberty sign-ups: distributors with just one Liberty station can utilize the card at other sites that do not fly the flag.

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Liberty Petroleum, LLC • 629 Highway 158 East • Sunbury, NC 27979 • 252-465-8694 • Click Here to email us.